Book marketing is a tricky thing. Early on in my publishing career, I surged into social media marketing, and with pretty delightful results. As a first time author, I expected to sell only a handful of books. In my first quarter, I sold over 200 copies. It may seem like a small number, but as a new author with no following, my publisher assured me this was not common at all.
I believe the key to my success was to throw all caution to the wind. Try everything. Sure, it makes it incredibly difficult to tell what works, but that was the least of my concerns. Now, with my sales slowing down a bit, it's easier to see results when I try something new.
Last night, I stumbled across something I knew nothing about. So naturally, I jumped in head first. It all started with a Thunderclap.
Thunderclap organizes something like an online flashmob. You create your campaign, and once it's approved, you share it around. Friends and online colleagues theoretically join in, lending their own social media reach to the campaign. When your deadline hits, if you have generated the target number of followers, Thunderclap posts your campaign...using all of your followers' social media...all at once...like a thunderclap.
So I'm going to try it. My book my be small, but I hope to raise it to thunderous levels. Please join me in my latest social media experiment!